So Google just launched their latest product: Google Buzz, which is starting to get some mixed reviews. I myself am still a bit mixed on its purpose and actual value. I’ll do my best to sum up my views below, but if you’re impatient I can sum it up for you here:
It’s pretty cool… It just needs some work.
The Good Stuff
Deep conversations
It’s wonderful to see them taking what works well on reader and expanding upon it to allow for deep conversations to emerge. Look at this simple experiment:
http://www.google.com/buzz/abinandanan/d4zdttKNZSN/I-want-to-see-how-this-appears-in-Buzz-Materials
Nice right? That’s what I thought too. The amount of discussion which can emerge from this is impressive.
The lack of content length restrictions and the ability to comment inline are two key differences from Twitter. Much like a normal blog post, this allows someone to post a statement and other folks to comment on it. Sure, you can @reply on Twitter, but you’ll need to do some work if you want to see the conversation in context.
Progressive Social Changes
This is just one notch in Google’s social bedpost and I think it’s fantastic. I love to see how Google is using all of these products to allow their users to share and become social.
This is especially nice because damn near everyone has a Gmail account now which means that damn near everyone is logged into their social network. I’ve always said that the key to any good social network is that sharing content must be next to effortless. They’ve done a great job here.
That said, there are also some serious privacy concerns too. Which I mention below.
The Attention to UI Design
Everyone who has had a Gmail account from the start, raise your hands.
Remember how awfully ugly it was? I remember bringing that up as an example in a lecture once to back up my point on form following function. Now fast forward in time about 5 or 6 years and look where we are.
Ok, so maybe Gmail hasn’t changed much they certainly have started to add subtle elements which do stand out. Drop shadows, cleaner branding, larger search boxes, clearer calls to action. You get my drift.
And if you look at two of their most recent radical products, Wave and Buzz, you’ll see just how far they have come in terms of UI design.
I for one appreciate this.
The Bad Stuff
It just doesn’t work
Were you like me and didn’t see any change in your Gmail? Even after clicking the “Try Buzz in Gmail” link a few times you still saw no effect right?
Same here. You know what the problem was? Gears. Something with Gmail’s offline settings and Gears causes the update to simply not work. I had to disable offline storage in order to see it work properly.
Note: I was using FF3 Mac. Other browsers seemed to work fine.
Inbox … Buzzbox … What?
Maybe this is clarified somewhere in their documentation, but nobody reads that crap. People just jump in and want to use it. Like me.
So why is there a Buzz box (for lack of a better term) if buzz also shows up in my inbox? Sorry guys, I just don’t get this.
With so much attention to details in the UI, I think this is a serous oversight.
Tweets go in, but none go out
This is complete crap. Why can’t I tweet from Buzz?
Ok, that was a little harsh. But I hope you can understand where I’m coming from. As someone who spends a great deal of time on Twitter and Gmail daily, having the ability to save some time would be really nice.
Looking deeper into things, once could see this as yet another one of Google’s famous industry disruption tactics. If this is the case, I think it’s in very bad taste. While I love to see Google using their muscle to push industries like satellite navigation and broadband services to the next level, using it shake up Twitter is just wrong.
Hopefully I’m wrong about that though.
Privacy, hello?
When I first got it working (see below why I struggled), I noticed so many new people who I’ve never seen before. The default privacy settings for Buzz allow me to see my follower’s most contacted friends and vice versa.
While there are probably aren’t any technical exploits which can emerge from this, the social engineers in the crowd are probably praising Google for this irresponsibility.
What’s worse is that I think I’m seeing a pattern emerge. Look here:
If you’re not logged in, or not my friend, you see lots of information about me, what I’m interested in and also the first and last names of my friends.
Please, don’t bother mentioning that these can be adjusted with privacy settings. Lets get real here: these are not reasonable defaults.
What do you think?
Personally, I think that this is definitely an interesting product launch, but as I mentioned, it needs some work. The key area where I’d like to see some improvement is in sharing content with external sites, not just keeping it inside Google’s network.
I’m curious to hear your thoughts on this too.